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Barilla Tradition - The Ambassadors of Italian Gastronomy





The Barilla family has been the foremost ambassador of Italian food tradition around the world with Academia Barilla being the most recent expression of this commitment.

Barilla originated in 1877 as a bread and pasta shop in Parma, Italy a Northern Italian city of the Emilia-Romagna region; Emilia-Romagna, Europe's food valley, is a region not only known for its cuisine, but also its prosperous agriculture.  Since the beginning, superior quality of the product and its ingredients has been vital and it is no wonder that Barilla pasta is now the #1 pasta brand in Italy and the world.

Barilla has always been guided by the entrepreneurial experience of a family that, with the advent of the siblings Guido, Luca, Paolo, and Emanuella, has been at the helm for four generations.

Customer satisfaction, respect for nature, health and tradition, have always been the driving forces behind Barilla.  As the top pasta producer, the company is known throughout the world for the quality of its products and the "Barilla style" - always expressed in its communication that speaks of Italian life, family, and tradition.

Today, Barilla products are exported to more than 100 countries.  Each year, about 1,265,000 tons of food products leave the company's plants to be enjoyed in millions of homes around the world.

Click here to discover more about the Barilla history and its traditions.

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Printable version 2006 Academia Barilla S.p.A.